Trade Marketing Manager – M-KOPA Solar, Nairobi

• We are seeking a Trade Marketing Manager to join our Marketing team as we expand our efforts to drive digital and financial inclusion across our markets.
• As the Country Marketing Manager, you will play a crucial role in enhancing customer trust and facilitating our transformation into a fintech leader. You will translate M-KOPA’s strategic vision of becoming a Smart Money Platform into impactful brand narratives and campaigns that resonate with local audiences. Your responsibilities will encompass the entire marketing spectrum—from strategic brand positioning and above-the-line campaigns to grassroots field activations and trade channel development. You will manage marketing budgets, utilize data analytics to optimize ROI across media channels, create engaging social media content, oversee online communities, and implement comprehensive through-the-line marketing strategies.
• This role requires a blend of strategic thinking and tactical execution: you will develop quarterly marketing plans aligned with business objectives, lead integrated campaigns across digital and offline channels, forge high-impact partnerships with local stakeholders, and drive innovation by adopting new marketing technologies and media formats. If you excel in environments where brand-building intersects with performance marketing, where strategic vision translates into on-ground activations, and where your work directly influences financial inclusion across Africa, this opportunity is for you.
• This is an on-site position based in our offices in Kenya, where you will collaborate with a diverse team of employees from various markets and locations across the UK, Europe, and Africa. You will report to the Head of Business Management.

Expertise

• We are looking for a dynamic marketing leader with 5-7 years of progressive marketing experience demonstrating success in brand marketing, below-the-line activation, partnerships, and digital marketing. Your background should ideally be in FMCG companies, Mobile Network Operators, mobile device companies, or BTL marketing agencies handling FMCG or telecommunications accounts. You must possess proven experience in both strategic marketing planning and hands-on trade marketing execution, being equally comfortable developing annual marketing strategies and executing market activations.
• Strong trade marketing expertise is essential. You should have demonstrated experience in developing and executing BTL strategies for retail partners and distribution networks, including dealer incentive programs, consumer promotions, in-store merchandising, point-of-sale materials, and field marketing activations such as roadshows, market storms, and community events. A thorough understanding of Kenya’s retail landscape—modern trade, general trade, and informal markets—is critical for success in this role.
• You must be highly proficient in digital marketing and social media platforms, particularly Facebook, Instagram, TikTok, and emerging channels. Experience with social media performance management tools, analytics platforms like Supermetrics and Looker Studio, and paid advertising systems is required. You should demonstrate an ability to create engaging multimedia content, manage online communities, develop content calendars, and optimize campaigns based on performance data.
• The ideal candidate will have 2-3 years of team management experience with a proven ability to lead, develop, and inspire marketing professionals to achieve excellence. Strong stakeholder management skills are essential, with the ability to influence senior leaders, represent marketing in cross-functional forums, and build productive partnerships with product, sales, digital, and commercial teams.
• Data-driven decision-making is fundamental to this role. You must be comfortable with marketing analytics and reporting tools, capable of tracking campaign performance metrics, demonstrating ROI, establishing attribution models, and using insights to continuously optimize marketing investments. Commercial acumen and a results-oriented mindset are essential; we need someone who understands how marketing drives revenue and can connect campaign activities to business outcomes.