- Company: BASF East Africa Ltd
- Job Type: Full Time
- Qualification: Bachelor of Arts / Bachelor of Science / Certificate
- Experience: Four Years and Above Experience / Senior Level
- Location: Jobs in Nairobi
- Job Field: Agriculture / Agro-Allied / Sales / Marketing / Retail / Business Development
- Posted: Oct 31, 2025
- Deadline: Nov 14, 2025
Company Overview
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BASF is committed to creating chemistry for a sustainable future. With approximately 113,000 employees, we contribute to the success of our customers across various sectors and nearly every country worldwide. Our extensive portfolio includes chemicals, plastics, performance products, crop protection products, and oil and gas.
The Technical Sales Support Manager – Broad Acre will be responsible for driving technical excellence and enhancing farmer engagement for BASF’s crop solutions. This position combines hands-on technical support with strategic relationship building, training, and market development. The successful candidate will lead farmer mapping and loyalty programs, manage demonstration trials, and provide in-field guidance throughout the crop cycle. This role is ideal for a technically skilled, customer-focused professional with strong agronomy expertise and a passion for achieving results.
Key Responsibilities:
- Deliver technical training on broad acre products and crop knowledge to the sales team.
- Map and maintain an active database of broad acre farmers for strategic business development.
- Build and manage a farmers’ club and loyalty program to strengthen relationships and enhance retention.
- Conduct daily farmer visits to understand their needs and recommend tailored BASF solutions.
- Ensure timely and accurate delivery of prescribed orders in collaboration with Regional Sales Managers (RSMs).
- Support farmers throughout the crop cycle, from land preparation to harvest.
- Manage demonstration trials, including pre-launch trials, and share performance reports with teams.
- Generate farmer testimonials and support marketing initiatives for BASF solutions.
- Investigate and resolve complaints promptly while maintaining high customer service standards.
- Compile trial data and commercial insights into actionable information for sales and marketing teams.
What We Are Looking For:
- BSc in Agronomy or Agriculture.
- Minimum of 5 years’ experience in the broad acre crop segment in Kenya.
- Strong expertise in crop protection and agronomy, particularly in row crops.
- Proven experience in farmer relationship management and a solution-based approach.
- Excellent analytical, technical, and entrepreneurial skills, coupled with high integrity and business acumen.
Prepare Before You Apply
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Method of Application
How to Stand Out for This Job
- Highlight relevant experience in agricultural sales and technical support, demonstrating your understanding of the industry.
- Showcase strong communication skills with clear examples of successful collaboration with clients and teams.
- Include specific achievements or metrics that illustrate your impact in previous roles, such as sales growth percentages or successful project completions.
- Detail instances where you effectively addressed customer issues or improved processes to showcase your problem-solving abilities.
- Research BASF’s products and values, tailoring your application to align with their mission and goals in the agro-allied sector.