- Company: Lend Plus
- Job Type: Full Time
- Qualification: Bachelor of Arts / Bachelor of Science / Certificate
- Experience: 2-3 Experience / Mid Level
- Location: Jobs in Nairobi
- Job Field: Media / Advertising / Branding
- Posted: Oct 31, 2025
- Deadline: Nov 5, 2025
Company Overview
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Lend Plus is a leading FinTech company in Kenya, providing a fast, secure, and convenient way to borrow money through its innovative mobile app. Established by the Aventus Group in 2021, Lend Plus utilizes advanced technology and an efficient client verification process to deliver loans to customers within minutes via M-PESA.
We are seeking a dynamic Marketing Lead to drive our growth, enhance brand visibility, and boost customer engagement across all digital platforms. The ideal candidate will be a strategic, creative, and data-driven storyteller with a deep understanding of Kenyan culture and trends. This individual will craft engaging financial content that resonates with our audience, transforming insights into impactful marketing campaigns that foster connection, trust, and action.
Key Responsibilities:
- Develop and implement strategic marketing plans tailored to the Kenyan market to enhance brand visibility and drive customer acquisition for Lend Plus Kenya.
- Create engaging and locally relevant content that informs, inspires, and ignites meaningful conversations.
- Lead and manage social media, influencer partnerships, SEO, paid advertising, and content strategy to ensure consistent and compelling messaging across all platforms.
- Analyze marketing performance data to optimize campaigns for growth, engagement, and return on investment (ROI).
- Collaborate with internal teams (Customer Service, Collections, and Management) to align marketing initiatives with business objectives.
- Organize and participate in community events, workshops, and seminars to promote brand awareness and strengthen client relationships.
- Stay abreast of digital innovations and local trends to keep the Lend Plus brand fresh and relevant to everyday Kenyans.
- Manage and monitor the marketing budget to ensure efficient resource allocation and maximum return.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-3 years of proven experience in digital marketing, preferably within the fintech, financial services, or fast-moving consumer goods sectors.
- Demonstrated success in scaling online engagement and conversion campaigns.
- Strong understanding of digital tools and platforms (Google Ads, Meta Ads, SEO/SEM, Analytics, etc.).
- Creative, analytical, and knowledgeable about Kenyan digital culture.
- Excellent written and verbal communication skills in both English and Swahili (and Sheng when appropriate).
- Experience managing digital teams or agencies is a plus.
Prepare Before You Apply
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Application Method
- Send your CV and a brief portfolio (including your social media profiles or previous creative work) to recruitment@lendplus.ke
- Application Deadline: 5th November 2025
- Subject line: Marketing Lead
Tips to Stand Out for This Position
- Highlight relevant experience: Showcase specific marketing campaigns you’ve led or contributed to, emphasizing measurable results and your role in achieving them.
- Tailor your application: Customize your resume and cover letter to align with Lend Plus’s mission and values, using keywords from the job description.
- Showcase creativity: Include a portfolio of your work or examples of innovative marketing strategies you’ve implemented that demonstrate your creative thinking.
- Network strategically: Connect with current or former employees on LinkedIn to gain insights about the company culture and potentially secure a referral.
- Stay updated on industry trends: Mention recent trends or innovations in marketing during interviews to demonstrate your passion and knowledge of the field.