Content Manager at Centonomy, Nairobi

Responsibilities

• Content Planning & Management
• Develop and maintain a comprehensive content calendar aligned with Centonomy’s communication and marketing goals.
• Coordinate with the Communications Manager to ensure timely delivery of content across all platforms.
• Research and identify relevant content themes and trends in personal finance, entrepreneurship, and wealth creation.
• Manage the Centonomy content bank, ensuring proper organization and easy access to all past and current content.
• Content Development & Coordination
• Brief and coordinate with content creators, trainers, and guest experts to ensure quality and consistency in output.
• Repurpose existing content (videos, podcasts, articles, training materials, etc.) for use across various digital platforms.
• Maintain brand voice, tone, and style across all content.
• Support the production of multimedia content including blogs, videos, podcasts, and newsletters.
•  Innovation & Strategy
• Identify new opportunities and formats for storytelling that enhance Centonomy’s digital presence.
• Contribute creative ideas for campaigns and projects that communicate Centonomy’s mission effectively.
• Collaborate with the marketing team to ensure content supports key programs, campaigns, and events.
• Stay updated on industry trends to keep Centonomy’s content engaging and relevant.
• Monitoring & Reporting
• Track content performance and audience engagement across all platforms.
• Prepare reports and provide insights to inform future content planning and strategy.
• Ensure feedback from audiences and stakeholders is integrated into continuous improvement efforts.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Media Studies, or a related field.
• 1–3 years of experience in content creation, digital media, or content management (internship or freelance experience acceptable).
• Strong writing, editing, and research skills.
• Familiarity with content management systems (CMS) and digital publishing tools.
• Basic understanding of social media management, SEO, and analytics.
• Excellent organisational and time management skills.
• A creative thinker with attention to detail and a passion for storytelling.
• Interest in personal finance, entrepreneurship, and educational content.